Work

The case studies.

Five projects across paid media, ops, automation, and team apps. Each one started with a broken handoff and ended with a system that holds up.

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A multi-table system that replaced spreadsheets, group chats, and memory with one source of truth.

A team-wide playbook that makes every campaign launch identical — so the data coming back is comparable.

Lead intake from any source lands in the right place, with the right notification, automatically.

Treat winning ads as a knowledge base, not a memory exercise — so patterns compound instead of disappearing.

One base, five role-specific apps — so each team member only sees the work that's actually theirs.