Tools of the trade.

Daily driver for campaign builds, angle testing, and scaling decisions.

Page admin, asset access, and cross-account reporting.

Funnel checks and post-click attribution sanity tests.

Cross-channel reporting when clients want one view.

CRMs, dashboards, creative libraries, and operational source of truth.

Sprint planning, task ownership, and SOP-linked workflows.

Internal wikis and SOP drafting before they get committed.

Docs, Sheets, and shared drives — the connective tissue.

Lead intake, notifications, reminders, and reporting pipelines.

Quick integrations when n8n is overkill.

SOP drafting, ad copy iteration, and longer reasoning tasks.

Fast brainstorming and creative angle generation.

Briefing creatives and reviewing ad mockups with the team.

Quick prototypes when an idea needs to be seen, not described.

Team comms and the home for automated notifications.

Async walkthroughs that replace half the meetings.

Lead intake and direct customer conversations.