About
The operator behind the work.
Manila-based, GMT+8. Equally comfortable executing campaigns and designing the systems that run them.
I run end-to-end Meta ad campaigns, build CRMs in Airtable, write the SOPs that make marketing teams move faster, and automate the boring parts with n8n.
Most of my work sits in the gap between strategy and execution — where good plans usually fall apart because no one owns the system. I own the system.
Five rules I run on.
Systems first
Loose habits become documented SOPs the whole team can follow.
Data > opinion
Every campaign decision feeds back into a winning creative library.
Automate the boring parts
n8n eats the manual handoffs.
Test, don't guess
Angle-based testing frameworks, not vibes.
Small teams, leveraged
Recruit good VAs, train them well, get out of the way.
Where I've operated.
- 01
Print More
TODO: Tristan to add dates
Marketing Operations
Owned end-to-end Meta ad ops, built the Airtable CRM, wrote the traffic launch SOP, and ran VA recruitment.
- 02
Network Singapore
TODO: Tristan to add dates
Marketing Operations
Set up the n8n automation stack, ran lead intake across multiple sources, and built reporting workflows.