n8n Automation Stack

The Problem

Leads came in from multiple sources — Meta lead forms, landing pages, WhatsApp. Each source had a different intake flow. Manually copying leads into Airtable, tagging them, and notifying owners ate hours per week.

The Approach

Map every entry point. Standardize the schema. Build one pipeline that handles all sources, normalizes the data, and routes downstream actions automatically.

What I Built

• An n8n workflow that ingests leads from all sources, standardizes the payload, writes to the Airtable Leads table, and posts notifications to the right Slack channel based on lead type
• A secondary workflow for installment reminders that triggers when payment dates approach
• A reporting workflow that pushes a weekly summary to Slack

The Result

Manual handoffs cut significantly. The team gets notified the moment a lead comes in. Nothing falls through the cracks because nothing depends on a human remembering.

What I'd Do Differently

Build error monitoring earlier. Silent failures in automation are worse than no automation.